The Society of American Florists (SAF) is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses: Retail Florists Growers Wholesalers/Importers Suppliers Event Florists Researchers Its 13th annual convention was held September 6-9, in Phoenix, Arizona. At ICON Selections we were honored to participate in this wonderful event. Part of this participation was in the outstanding variety contest, in which, we participated with 5 varieties and won 3 prizes. In the chrysanthemum category, from 5 Blue Ribbon we won 2 and from 9 Red Ribbon we won 1. This were our winner varieties: Thank you for the recognition. ICON Your reference to varieties!

ICON has been invited to participate in the upcoming American Institute of Floral Designers (AIFD) Symposium to be held in Chicago, Illinois, during the first week of July 2023 with our variety GALA, which was awarded a Blue Ribbon in the Outstanding Varieties Competition of the Society of American Florists (SAF).

We are already preparing for our expected showroom during Chrysanthemum Week, from August 28th to September 1st, 2023. We are confident that our range of Iconic varieties and new releases will exceed everyone’s expectations.  We will have more than 160 varieties on display, more than 60 new releases and so far more than 300 confirmed guests. We are very excited to have you here with us. Welcome!