For the second consecutive year, Icon Selection has been recognized with the Best in Class award in the Breeder category, a distinction that fills our entire team with pride and reinforces what we believe in: hard work, passion, innovation, and consistency always show in the results.
Receiving this recognition once is an achievement. Receiving it two years in a row is a reflection of a sustained commitment to excellence and of the work carried out every day by our breeding, research, technical, commercial, and support teams.
Behind every winning variety, there are countless hours of observation, selection, evaluation, and decision-making. There are years of breeding work, thousands of cuttings evaluated, and an ongoing search for unique forms, innovative colors, outstanding textures, and strong agronomic performance. Every step of this process contributes to bringing varieties to the market that can make a real difference for growers, marketers, florists, and consumers.
This award is therefore much more than a trophy. It is a recognition of the people and the process behind every variety. It represents the dedication of a team that believes in Colombian breeding, in innovation, and in the opportunity to develop varieties with a distinctive identity and the quality to compete on an international stage.
Winning Best in Class for two consecutive years motivates us to keep raising the bar. It reminds us that excellence is not a destination, but a continuous journey of learning, experimenting, improving, and creating.
At Icon Selection, we are proud of what we have achieved, but even more excited about what is still ahead.
Two years. Two Best in Class awards. One team driven by the same purpose: to create better, more innovative chrysanthemums for the future.
This recognition belongs to everyone who is part of the journey. The hard work is behind every result, and this achievement is a reflection of all of us.