Excellence, innovation, and Colombian breeding take center stage at the Society of American Florists’ annual convention.
We are proud to announce that Icon Selection received seven awards at this year’s Society of American Florists (SAF) Annual Convention, recognizing the outstanding quality, innovation, and performance of our chrysanthemum varieties.
Among the highlights, Elvina received the prestigious Best in Class award in the Breeder category, marking an important achievement for our breeding program and our commitment to developing varieties that bring innovation and value to the flower industry.
We also received three Blue Ribbons:
In addition, three varieties were recognized with Red Ribbons:
These awards are a reflection of the passion, dedication, and teamwork behind every variety we develop. From hybridization and selection to evaluation and commercialization, every step of our breeding program is driven by the pursuit of innovation, distinctive genetics, and high agronomic performance.
We are especially proud to see varieties bred and developed through our program in Colombia being recognized on an international stage.
Seven awards represent more than recognition—they represent the work of an entire team committed to shaping the future of chrysanthemums.
We thank our team, growers, partners, and customers who continue to believe in our genetics and accompany us on this journey.
From Colombia to the world, we keep breeding for what’s next. 
